What should be on the record?
Pick only what your manager can actually confirm. Six is plenty. Everything you pick has to survive their review.
Revenue closed
Total value of deals you closed in the period.
Quota attainment
Your close against the target you were set.
Deals closed
Count of closed-won opportunities.
Average deal size
Revenue closed divided by deals closed.
New logos won
First-time customers, not expansions.
Average sales cycle
Days from first meeting to close.
Pipeline generated
Value you sourced yourself.
Renewal rate
Share of your accounts that renewed.
Add your own metric
If the thing you are known for is not in the list, name it yourself. It is confirmed the same way as everything else, and your manager reads the guidance you write here.
Multi-year contracts signed
Custom, added by you. Contracts of 24 months or longer, signed in the period.
Seven of nine selected. Six from the catalogue, one you added.
REGISTER OF SALES PERFORMANCE